When Dale Hipsh, now Senior Vice President of the entire portfolio of Hard Rock International Hotels, calls we know two things.

Music will be involved. Obviously.

And, this will be FUN.

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Though SPAd has never designed or been involved in the opening of any of the hard (pardon the pun), physical, Hard Rock spas, we were invited to play with them to help develop the concept and differentiators of two brands, Rock Spa and Rock Om.

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Working closely with Dale and Senior Director of Global Marketing, Nora Swire, all possibilities are doable -

Custom made  Roadie Boxes, check

State-of-the art sound domes, check

Quality music systems for treatment tables, check

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In addition to that, was the added bonus of working closely with two of the Hard Rock music masters for the mixes.

Blake Smith, then Director of Music and Marketing, for the Rock Spa playlists.

Matt Watts, then Director of Music and Marketing, for the Rock Om playlists.

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As they say at Hard Rock, "play hard, purify harder".

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